Welcome to Beer and Denim. Let me be clear. I love the quality, handcrafted beers coming out of San Diego. I appreciate the craftsmanship that goes into each recipe and brewing process. Furthermore I recognize the economic impact brewing has in San Diego. Beer creates jobs, drives tourism, and shapes even national politics. We have food farms, hops farms, yeast purveyors. The beer industry uses the chemistry departments of local universities. Beer runs in our veins 😉 San Diego literally cannot brew enough beer to meet international demand. I’m willing to pay a little more for a lot better product.
With that said I am slowly coming to appreciate finer clothes. It occurs to me that what is happening in clothing, particularly denim, is akin to the revolution American brewing undertook 20 years ago. From one-man shows to small, locally-owned shops. Others growing into bigger kids on the block. Sourcing U.S. materials. Bringing the product directly to the consumer in order to escape retail and manufacturing Goliaths.
Who knows if the resurgence in the American textile and fashion industry will one day rival that of the Craft Beer industry? It will certainly be fun to watch, and more fun to drink and wear.
Cheers and welcome to Beer & Denim.
THAT WAS THEN
Remember the store Miller’s Outpost? When “pre-shrunk” denim became a big deal (for Mom I suppose)?
I got this Levi’s 557xx Trucker Jacket around 1987. I think I was 16. I didn’t know it was a Levi’s Type III. I just wanted a “jean jacket.” I continued adding patches, studs and pins over the next few years.
This jacket has taken a beating.
Jacket: 1986 Levi’s 557xx
Material: 14 oz Sanforized Denim
Paired With: Budweiser!
Give me a break, I was 16, growing up in Fresno. We’d drink in the fig orchards. My idea of quality beers were Dutch and German lagers like Heineken, Becks or St. Pauli Girl. Silly boy. At least Anheiser-Busch was an American company…then.
THIS IS NOW
I got this raw denim beauty from UNIV in Encinitas. It’s manufactured for them in Los Angeles. This take on the Levi’s Type III features raw indigo 12 oz. Cone Mills denim. Not the greatest pictures but this is a very rich, deep indigo.
Note on size. I fit a Medium and even a Small Levi’s brand 557xx. This large is snug. And RIGID. I do expect it to loosen up as I break it in but if you’re buying this, size up.
Buyer beware. There are no selvedge accents on the UNIV jacket. Personally I like it’s unbroken lines.
Jacket: UNIV “Parks”
Material: 12 oz. Cone Mills unsanforized denim
Pair with: Stone IPA. For my first post I went with one a San Diego’s originals. Bitter and strong! There were already a few other breweries in town when Stone opened their original brewery in San Marcos (now occupied by Port/Lost Abbey) but I’d argue Stone lead the bitter-brigades’ war on “fizzy yellow beer” and the transformation of the India Pale Ale into the San Diego IPA. Goes well with boar, football and friends.
Just as the Levi’s Type III jacket set the standard for decades of style, San Diego set the standard for the IPA. For more on the history of the “jean jacket” visit RAWRDENIM.