Category Archives: India Pale Ale

Duh. Beer and Denim

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Gustin Japan Classic Japanese raw selvedge denim

#rawdenim #selvedge #craftbeer

I’m dreaming of a (off) white Christmas

Sadly, I’m resigned to continue dreaming. The jeans pictured below didn’t fit. It’s a shame because they’re AWESOME! The “Naturals” are undyed cotton.

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Hand-stamped leather patch

I bought these jeans from Kickstartr darlings Gustin. Gustin sources their denim from American-based Cone Mills as well as top Japanese and Italian Mills, rolling out a broad array of jeans using unique fabrics. They introduce each product as a campaign that individuals can fund at the wholesale price. These were $81 instead of the $135 to $200+ I’ve seen locally.

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Red White and Blue selvedge. Subtle contrast from flecks of natural cotton

Check them out and please use my referral code 12086 if you do order something.

Gustin also make beautiful belts and wallets for a fraction of the price of what you’d post retail. These too are sourced domestically and made in San Francisco.

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More selvedge throughout. Custom Gustin buttons too.

Available in straight or slim. Read up on the Gustin story. Their customer service has been great.

DETAILS
JEANS: Gustin #47 “The Natural”
Material: #47 Cone Mills Selvage, 12.75oz, Red-White-Blue ID
Price: $81 but market-based

PAIR WITH
New Belgium‘s “Accumulation.” White India Pale Ale. Like the Gustin Naturals, Accumulation may appear to be mellow and light, but there’s nothing sweet about this IPA. It’s built from the ground up on a solid backbone.

To quote from their website, Accumulation is a ” direct revolt to the longstanding tradition of brewing dark beers for winter.” Much like the Natural is a direct revolt against the world of mass-produced dark, indigo denim.

IBUs: 70
ABV: 6.2

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Farm to Table (well, we tried)

It was neither my intent to follow my first post with more Univ denim and Stone Brew nor to include any pictures of myself. It was my intent to buy local herbs and produce to use for our Thanksgiving feast.

Failed on all counts, but in the process we discovered a peaceful haven in North County…Stone Farms. Yes, property of the aforementioned Stone Brewing Company. Turns out they’re not currently selling their harvest but my wife and I enjoyed some Dandelion IPA while everyone enjoyed the grounds.

The same way I’m trying to recognize and reward Made in USA craftsmanship and innovation, I’m striving to buy more local goods. The more local beer I drink the tastier, smaller the carbon footprint, right?

For more on Stone Farms history check this out. If you’re in San Diego be sure to visit them at 9928 Protea Gardens Rd, Escondido, CA 92026

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Dandelion IPA

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Farm-dog Luna guarding the crops

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I could sit by the fire all day

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That’s some salad on this kid!

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The goats got out but only made it as far as the compost

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Um. He’s not long for this world!

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Blue palette. These aren’t typical denim. Levi’s has a colored denim STF line with dyed cotton. More like canvas or chinos.

Jeans: Levi’s Shrink to Fit 501
Jacket: Univ
Shoes: Clarks
Sunglasses: Ray Ban
Beer: Stone Brew Dandelion IPA

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Then & Now

Welcome to Beer and Denim. Let me be clear. I love the quality, handcrafted beers coming out of San Diego. I appreciate the craftsmanship that goes into each recipe and brewing process. Furthermore I recognize the economic impact brewing has in San Diego. Beer creates jobs, drives tourism, and shapes even national politics. We have food farms, hops farms, yeast purveyors. The beer industry uses the chemistry departments of local universities. Beer runs in our veins 😉 San Diego literally cannot brew enough beer to meet international demand. I’m willing to pay a little more for a lot better product.

With that said I am slowly coming to appreciate finer clothes. It occurs to me that what is happening in clothing, particularly denim, is akin to the revolution American brewing undertook 20 years ago. From one-man shows to small, locally-owned shops. Others growing into bigger kids on the block. Sourcing U.S. materials. Bringing the product directly to the consumer in order to escape retail and manufacturing Goliaths.

Who knows if the resurgence in the American textile and fashion industry will one day rival that of the Craft Beer industry? It will certainly be fun to watch, and more fun to drink and wear.

Cheers and welcome to Beer & Denim.

Brian

THAT WAS THEN

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Remember the store Miller’s Outpost? When “pre-shrunk” denim became a big deal (for Mom I suppose)?

I got this Levi’s 557xx Trucker Jacket around 1987. I think I was 16. I didn’t know it was a Levi’s Type III. I just wanted a “jean jacket.” I continued adding patches, studs and pins over the next few years.

This jacket has taken a beating.

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Notice the safety pin. Too lazy to hand sew

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BB King himself actually gave me this pin

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Who knew Made in USA denim would become a rarity?

Jacket: 1986 Levi’s 557xx
Material: 14 oz Sanforized Denim
Cost: $?

Paired With: Budweiser!

Give me a break, I was 16, growing up in Fresno. We’d drink in the fig orchards. My idea of quality beers were Dutch and German lagers like Heineken, Becks or St. Pauli Girl. Silly boy. At least Anheiser-Busch was an American company…then.

THIS IS NOW

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I got this raw denim beauty from UNIV in Encinitas. It’s manufactured for them in Los Angeles. This take on the Levi’s Type III features raw indigo 12 oz. Cone Mills denim. Not the greatest pictures but this is a very rich, deep indigo.

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Note on size. I fit a Medium and even a Small Levi’s brand 557xx. This large is snug. And RIGID. I do expect it to loosen up as I break it in but if you’re buying this, size up.

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Love this pocket. I don’t smoke but it’s still cool

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Denim pocket bags

Buyer beware. There are no selvedge accents on the UNIV jacket. Personally I like it’s unbroken lines.

Jacket: UNIV “Parks”
Material: 12 oz. Cone Mills unsanforized denim
Cost: $150

Pair with: Stone IPA. For my first post I went with one a San Diego’s originals. Bitter and strong! There were already a few other breweries in town when Stone opened their original brewery in San Marcos (now occupied by  Port/Lost Abbey) but I’d argue Stone lead the bitter-brigades’ war on “fizzy yellow beer” and the transformation of the India Pale Ale into the San Diego IPA. Goes well with boar, football and friends.

Just as the Levi’s Type III jacket set the standard for decades of style, San Diego set the standard for the IPA. For more on the history of the “jean jacket” visit RAWRDENIM.

IBUs: 77
ABV: 6.9%

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